The Biden campaign blasted Facebook for this explanation.@BillR "Facebook's platform is a mirror alright — a fun house mirror. One that has twisted and distorted our world and our politics...It is a choice to create an algorithm that feeds the distrust and polarization..."
— Alex Thompson (@AlxThomp) September 26, 2020
FB points out that engagement ≠ impressions and argues this is a small fraction of what ppl see (they say they're working on making that data public).
— Alex Thompson (@AlxThomp) September 26, 2020
But on engagement, FB is dominated by right-wing voices outside the mainstream: Dan Bongino, David Harris Jr., Blue Live Matter
When liberals complain about FB/2016, conservatives often counter that Dems didn't have any problems w/ the company in 2012 w/ Obama's ppl
— Alex Thompson (@AlxThomp) September 26, 2020
Facebook would "sigh and say, ‘You can do this as long as you stop doing it on Nov. 7,’” an Obama official told the NYT in 2013. pic.twitter.com/le6jhBCxb9
Former Facebook employee who was an embed for the Trump 2016 campaign and working for the Dems this cycle ->https://t.co/lqwbRni95X
— Alex Thompson (@AlxThomp) September 26, 2020
another bit on this.
— Alex Thompson (@AlxThomp) September 26, 2020
There are two partisan battles on Facebook right now. This article is about organic content/earned social media.
But the paid media battle is also fierce/pricey
Trump camp has spent over $109 million on FB ads since 2018
Biden over $64 million